Build a Custom White Label Website/Mobile CRM for NGOs

To be more specific, the reader will discover that contemporary non-governmental organizations have many difficulties related to the present-day maintenance of donor relationships and volunteer activities, as well as the provision of transparency in their work. In view of these challenges, it is evident that NGOs can find it to their advantage to adopt CRM Software Development as will be discussed herein below. The development of an own white-label website or mobile CRM can raise utility for an NGO by increasing effectiveness, clearness, and accessibility.

This has to do with the acquisition of already developed software products that can be sold by a different organization with the brand of the acquirer. For NGOs, the ideal CRM enhances many standard functions such as the management of donors, volunteers, and funds, the holding of fundraisers, and reporting while addressing and promoting the organization’s brand image. This makes the CRM not only a means to an end but also, and more importantly in the factor of this paper, the embodiment of the organization’s mission and values.

Let’s explore the benefits of a custom white-label website/mobile app CRM for NGOs and how CRM development services can revolutionize their operations.

The Role of CRM in NGOs

Customer Relation Management (CRM) system is an effective tool for managing business communications with customers. In the case of NGOs, the target of market orientation is not the customers but donors, volunteers as well as beneficiaries. Using a good CRM, NGOs can monitor the funds that have been donated to them, and the extent and type of activities of volunteers, besides cultivating relationships with their supporters.

A CRM software development project tailored for NGOs offers the following benefits:

Efficient Donor Management

Any non-profit organization will agree, that donors are the lifeline of any NGO. Inadequate organization of donor information may lead to business chaos in terms of understanding the flow of donations they receive, how they have communicated with their donors and even managing the relationship with the donors. Through a non-profit dedicated white-labeled CRM system, NGO organizations can capture donor information, interactions, and donation history in a single software.

A custom-built CRM enables NGOs to:

Identify segments relevant to donors based on the frequency or periodicity of their gifts, geographic region, or hobby interests.

Auto-responders for thank-you emails for donors as well as receipts for donations.

Monitor the level of follow-up communication with donors in order to forecast their future contribution and their loyalty.

In actuality, the improvements to the donors’ management mean that NGOs can spend more time on relationship-building with donors as well as spend less time on data entry and other administrative tasks.

Volunteer Coordination

Volunteers are used in most organizations and the NGO is not an exception; they play an important role in the success of the NGO. Coordinating the events, timing, and responses of volunteers may be quite complicated where an organization has a large number of volunteers. A custom CRM for NGOs can simplify volunteer management by:

Enabling people to register as volunteers for some activities Online.

Monitoring of volunteer’s usage of time and effort input.

Interacting with volunteers either by sending them automatically or using a message that will reach them.

Such a method of volunteers is at the same time not only time-saving but also guarantees volunteers’ satisfaction.

Fundraising and Campaign Management

Any NGO has to find financial resources for its operations most of the time without fail. A custom CRM can be very fruitful in planning and executing various fundraising campaigns. By integrating with donation platforms and payment gateways, the CRM can: By integrating with donation platforms and payment gateways, the CRM can:

This can be achieved by automating communication during political campaigns and also the reminder services.

Share real-time updates on the progress of fundraising goals that are set in the form of goals and objectives.

Top donors could be developed to find high-end donors and then one could try to start‘ Campaigns’ to get them back.

For NGOs, it is important to remain as open as possible in order to sustain the confidence of their donors. An augmented custom white-label CRM can generate specific detailed reports on fundraising and permit the NGO to disseminate their results to their stakeholders at once.

Enhanced Communication

Another major benefit of using a CRM is the fact that it consolidates communication. For NGOs, this means consolidation of the application so that they can communicate with donors, volunteers, beneficiaries, and general partners. With a custom CRM, NGOs can: 

E-mailing, newsletters, and social networking should be automated.

Conduct copies of all the communications made for purposes of follow-ups or attending to concerns.

The following are the reasons needed when composing communication segments for targeted correspondence

For NGOs, better communication means closer relations with supporters and an enhanced perception of the NGOs’ work.

Reporting and Analytics

In the case of any NGO, informed decisions are very essential for the success of the organization. This kind of white-label CRM enables NGOs to develop a comprehensive report on the major performance indicators including donation patterns, volunteers’ participation, and the performances of campaigns. These reports are essential for:

Accountability and explicit reporting to the donors.

Identifying areas which would be appropriate to invest to maximize the returns.

Opportunities or places that can be a focus for development.

Sophisticated analysis of data in a chosen CRM will allow monitoring of the results of an NGO, evaluate the efficiency of the implemented program, and provide stakeholders with detailed reports on all the outcomes.

Why Opt for a White Label Solution?

A white-label solution gives an NGO complete ownership of the CRM platform under their brand and they do not need to invest so much time and resources in developing the system from scratch. White-label CRMs offer several advantages: White-label CRMs offer several advantages:

Brand Identity

White-label means that the solutions are adjustable so that the NGOs can integrate their branding aspects such as logos, color, and messages into the CRM platform. This reinforces the departmental identity especially when the organization is interacting with the donors and volunteers online. An out-of-the-box CRM is advantageous to NGOs because it comes with the flexibility of making the platform reflect the organization’s mission and vision statement.

Cost-Effectiveness

It should be noted that the decision to build an individual CRM from scratch is somewhat costly and will require additional time. Solutions with white labels enable NGOs to implement a unique CRM solution without requiring the full financial investment that might be needed for the application’s development. Through cooperation with companies providing CRM software development, the entire platform can be received for a relatively low cost and flexible in terms of changes in features requested by an NGO.

Quick Deployment

Time is also among the most relevant resources that are available in the case of NGOs. One of the benefits of white-label CRMs is that the implementation of CRMs is much faster as opposed to developing CRM applications from the ground up. The software, once developed with the NGO branding and the number of features required, can be quickly installed and ready for use, enabling NGOs to start experiencing the benefits of this new tool with minimal time taken before starting to see results.

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Key Features to Include in a Custom White Label CRM for NGOs

When building a bespoke white-label CRM for an NGO, some attributes are crucial to guarantee that meets the Needs of the organization. These include:

Donor and Volunteer Database

At the core of every CRM is a database. To the NGOs, this database must comprise of detailed information on donors, volunteers, and the beneficiaries. Custom fields can be also included in detailed fields of the database such as donation preferences, volunteering skills, and needs of beneficiaries.

Task Management and Workflow Automation

The unprecedented importance of NGOs, learning from staff and volunteers who conduct the daily business. Self-service tools may also form part of the custom CRM as it can also feature solutions for tasks that may be assigned and monitored around the company. The tasks like sending the donation receipt volunteering reminders or acknowledgment mail can be set on an auto-pilot and save time for human resources.

Mobile App Integration

Since information is often obtained while on the move, a mobile application version of the CRM can be great. Volunteers and staff can manage the donors’ list data, record volunteers’ hours, and exchange messages using smartphones. Another advantage of a mobile CRM is that it helps NGOs to be in touch with the supporters in real-time.

Event and Campaign Management

Most of the NGOs organize various events and fundraising activities all year round. A custom CRM can help manage these events by:

Attendee registrations, as well as donations from the attendees.

Of note, there are few regular follow-ups as well as automated follow-up reminders.

Giving events generated outcome reports in real-time.

This way, the event and the campaign management will be in the same CRM which will help the NGOs to be sure all their activities are well-coordinated in their work.

Secure Document Sharing

An important precondition for all organizations, including NGOs, is the security of data and, in particular, of data provided by the donors and information concerning the financial resources of the organization. The features of a custom CRM should involve security in the sharing of documents within a network in order to enhance the safeguarding of documents. Some of the measures for protecting information include encryption, and access control, whereby only those few persons who are permitted access can get to the information.

Multi-Language Support

Most of the NGOs have global outreach and the various stakeholders involved communicate in different languages. A custom CRM may be designed in a way that provides support for multiple languages, this way, people with different language preferences can have a smooth experience.

Build a Custom White Label Website/Mobile App CRM for NGOs with Digittrix

A CRM tailored for NGOs is crucial for streamlining donor management, volunteer coordination, and ensuring operational transparency. It should feature an intuitive interface, robust reporting tools, secure data handling, and workflow automation. For an efficient and user-friendly experience, choose a CRM that offers seamless integration, scalability, and real-time updates. If you're looking to develop a custom CRM solution like this, contact Digittrix.

Build a custom white-label CRM with us. We are a leading web and app development company with 14 years of experience and a team of expert developers at DIGITTRIX!

If you're ready to build a custom CRM for your NGO and are unsure where to start, schedule your appointment or book your consultation today with our expert technical managers by calling +91 8727000867

Or write to us for all your queries at digittrix@gmail.com

Final Words

A consumer white-label website or mobile app CRM is easily the game changer for NGOs depending on the volume of work they do. Besides simplifying donors’ management and volunteers, it improves communication and increases the level of transparency in fundraising. To sum up, deploying CRM software development is one of the ways NGOs can really establish effective tools that will positively reflect its mission, as well as strengthen further relationships with supporters, and increase its impact.