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  • 09 Aug 2022

Why Do You Need Responsive Web Design?

A website is a great way to market your business, but if it does not have a responsive web design, then it may not be able to attract as many visitors as you would like. A responsive design ensures that all devices are able to access your content and services at the same time.

A responsive website is one where the content, images, and other visual components of a site respond appropriately to the screen size of any device accessing the site.

This means that users will be able to interact with your site using different devices such as desktop computers, smartphones, and tablets. If a user visits your website on his computer, he will see a layout that looks like a computer screen because that is how web design works by default. If he visits the same page with his smartphone or tablet, however, he will see something different because these devices have different sizes and resolutions. In other words, if you want people to use your website more often than they do now, then you should give them an experience that makes sense for each device they use. Responsive Web Design can help you achieve this goal!

1. Less Website downtime: The best way to increase your conversion rate and reduce customer service calls is to ensure that your website is available at all times. This can be done by making sure that you have a CMS that can handle multiple languages and search engines, as well as being able to handle traffic spikes or even downtime due to maintenance.

2. Makes the Website More Accessible and Flexible: A responsive website design makes it easier for users to access your site on any device, whether it be a mobile phone or tablet. This means less time wasted searching for content or trying to find an answer to a question. Additionally, it also means that if somebody needs help with a certain area of your website they will be able to find it without having to leave their current page.

3. Improves User Experience (UX): When designing websites in the past, most often the main purpose of using a responsive design was just to increase usability on mobile devices and make sure that everything was readable on both desktop computers and laptops as well as smartphones and tablets. However, there are now many more factors than just this when deciding how responsive should be used when designing websites today. The best thing about the responsive design is that it improves user experience by making websites easier to use and use effectively by providing an all-around better experience, which has a direct impact on the bounce rate of website visitors.

4. Boosts Search Engine Optimization (SEO): Search engines are the most important search channels for your business. They help users find what they are looking for on the web and make it easier for them to do so. A well-optimized website can increase the visibility of your brand, which will result in higher rankings on search engines. A responsive website also helps you improve your SEO efforts because it is optimized for every device, so it ranks higher than non-responsive sites and makes it easier for people to find exactly what they want.

5. It Makes a Website Future-Proof and Future-Ready: A responsive design allows you to build a website that can still operate as efficiently as ever in five years' time when everyone has moved on to using smartphones, tablets, laptops, and desktops with different screen sizes and resolutions. This means that you don't have to redesign your site every time there's an update to the technology people use every day.

6. People Tend to Stay on a Website Longer When It Is Loaded Faster: Users tend to stay on websites longer if they load quickly than if they take time loading. Users expect sites to load quickly so that they can continue what they were doing before without having to wait any longer than necessary for them to load up their pages, which makes them happy! This also leads to fewer pageviews being lost.

7. Cost-Effective Solution: Responsive websites are more cost-effective than non-responsive sites because they don’t require additional work to be done on your side. This means that you don’t have to hire more developers or spend more time on your end in order to make your site responsive.

8. Better Ranking On SERPs: Mobile responsive websites also help increase your ranking on search engines like Google and Bing because search engines give priority to sites that are mobile-friendly and responsive. They tend to rank these sites higher than their non-responsive counterparts so it will be easier for people who are searching for a product or service online to find you when they visit Google or Bing’s search results page.

9. Responsive Website Helps in Easy Website Management: One of the biggest benefits of a responsive website is that it reduces the workload required to maintain your website. Once you have a responsive design, all you need to do is create an image that fits the screen size and it will automatically resize itself to fit the device on which it is being viewed. This means that you don’t have to worry about creating different versions of your site for mobile devices, tablets, and desktops.

In addition, there are several other reasons why using a responsive design is beneficial for your business. It saves time – You no longer have to spend time designing different versions of your website for different devices. All you need is one single image file that has been created based on the device’s screen size and it will adjust itself accordingly.


Responsive web design is by far one of the best methods to make your website search engine friendly, audience engaging, user friendly, and goal-oriented in response to the needs of the target audience. Since Google announced that it would reward and prioritize responsive websites, it has helped businesses increase their revenues by transforming their content into a fun and productive medium for audiences.

Your website will grow with your business. If you need help in designing an appealing responsive website that is search engine optimized and easy to navigate, it's time to call in the experts. The web design team at Digittrix Infotech Pvt. Ltd. provides website design and development services to help brands like yours reach new audiences online. Contact us today to find out more about our web design services or the importance of having a website.


Written by Vandana Abrol
An enthusiastic developer and skilled business management expert with over a decade of experience in the field

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