In today’s world having a website is mandatory for any business, blog, or individual who wants to be recognized online. Getting it noticed by your target audience is a whole different challenge. You are among many people who have realized that your website takes relatively long to appear in the Google search results. This is a challenge that many website owners go through and is not something that one would wish to deal with. This blog will discuss the possible common reasons that lead to the slow appearance of your website on Google and how to speed up the process.
Google Indexing : The First Step
Google does not crawl your website as soon as you launch it and add content to the internet. Even for this to happen it requires the search engine to first find and crawl through your site. This is the process where Google bots or crawlers go through your website in a bid to understand what your website contains, and then incorporate it into the Google index. This means if your site is not indexed it will not be listed on search results to be found by a user interested in the particular website.
Why It Might Take Time:
- New Website : Your site might have started recently thus, it might take some time before you notice that the Google bot is looking for the site.
- No Backlinks : In case there is no other website that is linking to your website, Google may not consider the need to index your site.
- Crawl Errors : If your site contains certain difficulties to navigate, if there are links that lead to ‘’errors 404’’, Google bot can have trouble indexing your site.
Solution:
- The best way to actively propose your website’s URL for indexing is by submitting it to Google Search Console.
- Sites with clean and well-working links are the best.
- Update Google with new links for your site creating a sitemap and submitting it to Google.
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Poor Website Structure and Navigation
Google encourages websites that are easy to navigate, therefore a site that is not easy to use is not as valuable as a site that is easy to use. If your site’s structure is unclear or if key pages are hidden in subfolders of your site, then Google bots may fail to crawl and index your pages effectively.
Why It Might Take Time:
- Complicated Navigation : If your menu is hard to navigate, bots might miss important pages.
- No Internal Linking : If your pages do not have links to each other then you make it tough for Google to comprehend the relationship between your sites.
Solution
- Simplify your website’s structure. Use clear categories and subcategories.
- Make sure all the most important pages are within a couple of clicks from the home page.
- Inside linking can be employed to link related pages to other articles or to refer users to your website.
Lack of Quality Content
Content is the most influential in SEO. Websites supported by fresh, high-level, non-plagiarized, and on-topic content will be positioned much better in the Google results.
Why It Might Take Time
Low Word Count: the less information a page possesses, the less likely it is that Google sees it as valuable.
Copy Content: If your content is copied from other sites, Google may ignore it in favor of the original.
Not Relevant Content: Content that doesn’t match what users are searching for won’t perform well.
Solution
- The focus should be directed on creating creative and authentic content, that provides value to your readers.
- Do not use the same text taken from other websites.
- Place all the keywords that perfectly fit with your content
Technical SEO Issues
Technical SEO is a term used to describe non-content-related components that may influence the ranking of your site in search engines. These range from server response times to mobile-friendliness to secure connections and everything in between.
Why It Might Take Time:
- Slow Load Time : Google ranks fast sites. If yours is slow, you’ll rank lower.
- Not Mobile Friendly : More people are using mobile devices, and Google favors mobile-friendly sites.
- No SSL : Sites without HTTPS (a secure connection) are seen as not trustworthy.
Solution:
- Optimize your site’s load time by compressing images, using a CDN and minimizing code.
- Make your site mobile-friendly.
Lack of Backlinks
Backlinks mean hyperlink which is on some other website and which leads to your website. They are kind of like endorsements on your content from other sites which tell Google he had better pay attention to this content on my site. The more backlinks of higher quality you have, the higher your website’s rank and the faster it will be indexed.
Why It Might Take Time:
No Backlinks: Without backlinks, one may realize that site is invisible to GoogleLow-Quality Backlinks: Other referrals such as those from obviously spammy or low authority websites will not contribute to the ranking and may have adverse effects.
Solution
- Major concentration should be made on the linking and ensure the backlinks are from good sites.
- Use guest blogging, find a partner, or get your site listed in any directory that is relevant to the business.
- Do not use link buying as part of black hat SEO since Google will penalize such methods.
Poor User Experience (UX)
Engagement from the visitors’ side impacts the ranking of your site by Google in a huge way. If your visitors do not interact with your site in the desired manner, they will bounce, which will not be good for your rank.
Why It Might Take Time:
- High Bounce Rate :If the users quickly close the page, then Google will think that the users did not get value from the site.
- Confusing Layout : If users do not get what they expect on this site, chances of leaving are very high.
Solution:
- Make your site more user-friendly.
- Your site’s text should be clear and easy to follow the layout of the page.
- Ensure that through analysis, you can be able to see which of your pages has a high bounce rate.
Competitive Keywords
When it comes to ranking, that is, for instance, targeting the most competitive keywords you are likely to take some time before your site gets a good ranking. Experience has it that large and popular Websites may be already ranked highly for such terms and thus could be difficult for small new sites to penetrate.
Why It Might Take Time:
- High Competition : But it has been observed that most, popular keywords are owned by the broad and long-standing websites.
- Broad Keywords : While broad keywords generate a great number of visitors, they are much more difficult to promote the site for.
Solution:
- Focus on specific keywords, the less popular the phrase the better the chances of your site being ranked high.
- Produce articles that can be responses to particular queries or that target areas in your field.
- After attaining a certain level of popularity among the users prescribe more competitive keywords.
Google Algorithm Updates
Google changes its algorithms from time to time to enhance the quality of search outcomes. Sometimes, these updates can cause fluctuations in your site’s ranking, in case your site is not optimized to meet the new requirements.
Why It Might Take Time:
Algorithm Changes: This implies that your site may diminish in rank, this is a result of non-conformity to the updated commissions.
Temporary Ranking Drops: That was my observation as after a particular update, your site may go down before regaining a new position.
Solution:
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Ensure that you stay updated about changes in the Google algorithm.
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To keep up with SEM update the content and the SEO practices according to the latest guidelines.
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Closely stick to the best experience of shared User and Quality content to reduce the effects of an Algorithm’s update.
Conclusion
If your website is very slow to appear on Google or whenever it appears it takes quite a long time to load, do not worry. The following are the most frequent causes for this delay: indexing problems, wrong SEO utilization, or absence of it. With these problems solved and your site properly optimized, you stand a better chance of being indexed and ranked at a faster pace. This is why it is often said that SEO is a long game and therefore it needs to be played patiently. Do not ever give up on your website, the more you work on it, you shall see the outcome at some point in time.
If you perform all these steps, it will go a long way in assisting Google to find and index your website faster and this will help bring more traffic towards your business or brand.
How Can Digittrix Help Your website to get listed on google search result?
At Digittrix, we recognize the frustration of waiting for your website to appear in Google search results and how it can impact your online visibility and business growth. Our team of SEO experts is committed to getting your website indexed and ranked by Google the soonest possible way by optimizing it well. We conduct a complete audit of your site to identify and fix any issues that might be slowing down your ranking, such as technical SEO problems, poor content structure, or lack of backlinks. From enhancing your website's performance to improving user experience, Digittrix provides the solutions you need to get your site noticed faster and attract more traffic. Let us help you achieve faster, more reliable visibility on Google and reach your target audience more effectively.
If you too want to show your website on top of google listing and are unsure of how to begin the process, schedule your appointment or book your consultation today with our expert technical managers by calling +91 8727000867
or write to us for all your queries at digittrix@gmail.com