Google PageSpeed Insights is a tool that evaluates your website’s performance by assigning a score between 0 and 100. A score above 90 indicates that the website is optimized for speed, providing a better user experience and contributing positively to SEO rankings.
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Co-Founder
Harsh Abrol 
4 min read
With Over 14 years of Experience in the IT Field, Helping Companies Optimise there Products for more Conversions
In the modern world, website performance can significantly impact its success. One of the best testing tools for evaluating this aspect is Google PageSpeed Insights. Google PageSpeed Insights is a free tool that helps website owners and developers analyze their website’s performance by providing insights and recommendations for improving speed and user experience on both mobile and desktop devices. The tool focuses on how efficiently a website runs, specifically evaluating the download speed and user satisfaction (whether the site meets users' expectations). Using analytics from PageSpeed Insights, you can pinpoint areas to optimize and improve.
It is generally recognized that a website that has a PageSpeed Insights score of more than 90 is in optimal condition. But why is this score so important? Let's explore the reasons.
When users visit your website, the very first thing that strikes their eyes is the speed with which it loads. A swift-loading website inscribes a good impression in the minds of users, thus, making them more likely to stick around and go through other areas. On the other hand, slow websites make users impatient, which leads to higher bounce rates. Research has shown that a delay of just a few seconds can rapidly increase the chances of a user leaving your site.
Fast page speed enhances the overall flow of navigation and interaction. Users can quickly move from one page to another, interact with elements, and complete tasks without unnecessary delays.A quick load time encourages users to engage with content, such as reading articles, viewing images, or watching videos, as they don't have to wait long for the content to appear.
Faster websites tend to have higher conversion rates, whether it's for e-commerce sales, sign-ups, or other desired actions. Users are more likely to complete a purchase or fill out a form when the process is smooth and fast.In e-commerce, slow loading times during the checkout process can lead to abandoned carts, where users leave the site without completing a purchase due to frustration or uncertainty.
Google looks at page speed as one of the ranking signals on its algorithm. Websites which have faster loading times are more likely to be shown at the top in search results. A PageSpeed Insights score above 90 signals to Google that your site offers a superior user experience, increasing the chances of achieving better rankings.Google considers page speed as a ranking factor, particularly for mobile searches. Websites with higher Page Speed scores are more likely to rank higher in search engine results pages (SERPs), which can lead to increased organic traffic.
Google’s Core Web Vitals, which include metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), are crucial components of page speed. A high PageSpeed score indicates good performance in these areas, which can positively influence rankings.
Search engine bots can crawl websites more efficiently when pages load quickly. This means that more of your website's content can be indexed within the same time frame, improving the likelihood that your site’s pages will appear in search results.A high PageSpeed score helps ensure that important pages are crawled and indexed by search engines, especially on large websites with many pages. This can lead to better coverage of your content in search results.
Google primarily uses the mobile version of a website for indexing and ranking. A high PageSpeed score on mobile ensures that your site is optimized for mobile users, leading to better performance in mobile search results.As mobile usage continues to rise, a fast, mobile-friendly site with a high PageSpeed score is more likely to attract and retain mobile visitors, enhancing your overall SEO strategy
If your site loads faster than your competitors', you have a better chance of outranking them in search results. A high Page Speed score can be a critical differentiator in competitive industries where every ranking position counts.Users are more likely to return to and recommend a fast, responsive website. This increased user preference can lead to more direct traffic and positive brand mentions, both of which can enhance your SEO efforts.
Fast links will somehow convince users to buy quickly. Websites that load quickly facilitate a seamless experience, encouraging users to complete actions like making purchases or signing up for newsletters. If you have set PageSpeed to 90 or higher, then you’ll be enjoying the benefit of this with an increase in conversion that will be reflected in your bottom line directly.
Websites that work efficiently are often seen as more professional and trustworthy. Users associate speed with reliability; if your website loads quickly, it reflects well on your brand. This trust can lead to repeat visitors, increased customer loyalty, and ultimately, business growth.
A clear and logical page structure helps search engine bots efficiently crawl your site. When your site’s structure is well-organized, bots can easily discover and index your pages, ensuring that your content is available in search results.A structured website makes it easier to create effective XML sitemaps, which guide search engines to important pages. This is particularly beneficial for large websites with many pages, where certain pages might otherwise be missed.
One having larger and unoptimized images is the primary reason why their pages load slowly. By compressing images and using the correct formats, you can make the file much smaller and thus load time is improved. One option is using WebP, a next-gen format that offers better performance without the need to compromise the quality of the images.
Using too many JavaScript and CSS files will always be the reason for your website loading slowly. Minifying along with load combination and asynchronously can be a good technique to achieve an increased speed of your website and subsequently a higher PageSpeed score.
Browser caching permits you to keep a portion of your site in your user's browser, so they do not have to load it every time they visit. This shortens the load time for users when they come back to the platform and thus, overall the experience is much better.
By dividing your website’s data across multiple servers around the world, a CDN causes your website’s traffic to be distributed. This means that users may choose a server that is located very close to them for access to your website, thus reducing latency and speeding up load times.
Using ARIA (Accessible Rich Internet Applications) attributes, you make your website more accessible to users with disabilities. This improves overall user experience, which is a factor considered by Google’s ranking algorithms. A better user experience can lead to lower bounce rates and higher engagement, both of which can positively affect your PageSpeed score and SEO performance.
At Digittrix, we believe that maintaining a PageSpeed score of 90 and above using Google PageSpeed Insights is extremely important. Our expert team of SEO is dedicated to optimizing all of the components of the website to make sure it loads quickly and efficiently. Methods that we use to achieve this include image compression, code minification, and server-side optimizations to enhance your site's speed. By focusing on these key areas, we not only improve PageSpeed score but also improve overall SEO performance, making sure your website ranks higher in search engines and delivers a seamless user experience. With Digittrix by your side, you can rest assured that your website will meet Google's stringent speed requirements while maintaining top-notch performance.
If you too want to Improve your website page speed and are unsure of how to begin the process, schedule your appointment or book your consultation today with our expert technical managers by calling +91 8727000867
or write to us for all your queries at digittrix@gmail.com
Note : Our Website have 100% Performance Record of Google Page Insights
Getting a Google PageSpeed Insights score to be above 90 is not just a technical requirement, but it is about providing the best experience to your users. A high-performing and quick website results in more engagement from customers improved SEO ranking, and greater business success. By focusing on optimizing your website’s performance, you can make sure that you stay ahead in the competitive online landscape.
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Google PageSpeed Insights is a tool that checks your site performance and delivers solutions for speeding it up. It assigns a number between 0 and 100 representing diverse variables including the loading time, the interactivity, and the visual stability.
A score above 90 and over is the top score that guarantees that your webpage is optimized for speed. Thus, you get a better user experience, reach higher ranks in SEO, and the chances of your website being a conversion rate increase.
Google is the first one who decides of course and gives points for fast page load in the algorithm. The sites that have better results on PageSpeed are those that are likely to appear at the top of the search list and may eventually earn higher traffic and increased visibility.
Common factors include large image sizes, inefficient coding, too many HTTP requests, unoptimized CSS and JavaScript, and lack of browser caching. Addressing these can significantly improve your PageSpeed score.
ARIA, or Accessible Rich Internet Applications, is a set of attributes defined by the World Wide Web Consortium (W3C) to improve the accessibility of web content, particularly for users with disabilities who rely on assistive technologies such as screen readers. ARIA is used to make web applications and dynamic content more accessible by providing additional information to these assistive technologies about the roles, states, and properties of elements on a web page.
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