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  • 21 Jul 2022

Does my business need a mobile app?

 It’s challenging to find a person who doesn’t use a smartphone these days. According to statistics, 83.72% of the world’s population owns smartphones. The average time they spend on their mobile devices is 3 hours and 15 minutes daily. What’s more, today’s business landscape has been significantly impacted by the growing importance of mobile marketing. Mobile apps offer the best performance and UX compared to the mobile web and desktop site versions; they are more convenient and personalized as they have an access to devise features such as camera and GPS; they load faster and have offline support allowing users to save data or use a necessary function even when there is no Internet connection; they send personalized push notifications and deliver relevant data to users based on their behaviors in real-time.

The question of whether a business should have an app is not a new one. This question has been around for quite some time, and it has been answered in different ways by different experts and businesses.

However, there are several reasons why a business should consider building an app for its business:

1. Building Brand Awareness

Mobile app development is a great way to boost brand awareness, as the app is personalized with all relevant information about your business. A user can easily access your products and services and find out about new ones. You also get an opportunity to engage with users by offering them discounts or discounts on purchases in the future.

2. Boosting Customer Engagement

Mobile apps are convenient for customer engagement, as they allow users to interact with you in real-time. One of the most popular methods is chatbots that answer questions, provide information, and make purchases easier for customers. If you have an e-commerce store, mobile app development  will help you increase sales because users can buy directly from their mobile devices without going through any additional steps such as logging into their accounts or making payments online first.

3. Increasing Conversion Rates

Mobile apps can have a huge impact on increasing sales and ROI because they allow businesses to engage with their customers in real-time based on their location-specific needs and preferences, which means that they are able to personalize the experience according to their location and schedule; this means that they will be able to reach out only those customers who are interested in making purchases or signing up for services without wasting time on unresponsive prospects or those who aren’t ready yet.

4. Generating Better Revenue Strategy

App Development also generates better revenue strategies for businesses as they are able to provide more functionality than their website counterparts. This is because of the fact that mobile app users tend to stay longer within an app than the average user who uses a desktop or laptop. The average time spent on mobile apps is around 7% longer than on desktop sites, while the average session duration on mobile apps is estimated at 2 minutes longer than on desktops. In addition, mobile app users are more likely to make purchases from apps than from websites because of their convenience. They are also more likely to share information about your product with their friends via social networks like Facebook, Twitter, or Instagram which can help increase exposure for your brand.

5. Improving Customer Support

Customer support is another area where mobile app development offers great benefits. You can easily reach customers through your app giving them access to live chat, contact forms, or even phone numbers so they don't have to open a browser just to get in touch with you. This will also help you grow your customer base as more people will be able to find and use your service. 

6. Provide a Greater Return on Investment (ROI)

Mobile Apps Provide a Greater Return on Investment (ROI) than Traditional Websites; this is because mobile applications are more cost-effective than websites for many reasons including the fact that there is less maintenance required since they don’t require any changes to be made after launch; additionally, it requires fewer resources from developers which mean that it will cost less money to develop your mobile app compared to building one for desktop devices which might include servers, security measures, etc.

7. Reducing Costs for Development, Maintenance, and Marketing

Mobile apps are cost-effective because they require less development time than traditional websites. They also require less maintenance since they don’t require much data management like server operations and server upgrades. This allows businesses to save money on development costs as well as marketing campaigns when compared with traditional website solutions that require high maintenance costs while they also require more resources in terms of data management and server operations.

8. Improve Customer Experience

The most important reason for businesses to have mobile apps is to improve their customer experience. In the past, mobile apps were used as a supplement to websites, but now they have become the primary way to interact with customers. 

Read: Avoid These Mistakes Before Hiring a Mobile App Developer For Your Business

With the help of mobile apps, businesses can provide a more personalized experience for customers by offering them real-time notifications on deals or special offers that are relevant to them. For example, if you are running a restaurant and want to offer discounts on your dishes during busy hours, then you can use an app to send push notifications with coupons instead of relying on printed flyers or advertisements in newspapers. This way, you will be able to reach more customers in a shorter period of time than if you had only used traditional marketing methods like print media ads and billboards that require more time investment from your side.

The advantages of mobile apps for business are becoming more and more clear in a world where the online community is expanding quickly. It is now more important to ask "how can I get an App developed for my business" than "does my business need a mobile app?"

Digittrix Infotech has extensive expertise in creating mobile apps for companies in a wide range of industries. To get in touch with us about creating a mobile app for your company, please use one of our contact forms.


Written by Vandana Abrol
An enthusiastic developer and skilled business management expert with over a decade of experience in the field

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