You just put a lot of work into launching a website, but you're not sure what to do next, ways to attract visitors and turn them into leads. You should be doing several things if you have a website to maximize its potential.
Steps to Take After Launching Your Website
Submit to Google (Google Indexing)
The most important thing to do is submit your new website to Google and other search engines, in order to make sure they will show your new website when someone searches for what you are selling or offering. This will help boost traffic and increase sales for your business as well as bring more potential customers who are searching for what you do online.
Perform a Speed Test and Check Mobility Friendliness
The speed test will tell you how fast your website loads, which can be a determining factor as to whether or not people will visit your site or not. This will help determine if it’s mobile-friendly or not. If your site takes more than 2 seconds, it’s probably not mobile-friendly (and could get worse if you don’t do something about it). You can also take a look at how fast the site loads on different browsers like Chrome or Firefox, which can give you some insight into how well-optimized your site is for mobile devices. A slow-loading site can cause your visitors to leave immediately, so this is something that needs to be taken seriously when it comes to website design and development.
Check Technical Aspects
There are several technical aspects that need to be considered when launching any website & can help with SEO and technical aspects of running your site such as:
a. Does your hosting provider support SSL?
b. Are there any issues with cookies?
c. Are there any security issues with your domain name?
d. Do they offer cPanel?
Do a Broken Link Check
A broken link checker is an important part of the site launch process, but it’s one that many people skip. A broken link check helps you identify any links that are on your website that aren’t working properly. A broken link is a link that does not point to the intended destination. This can be because of an internal redirect or a link that has been shortened (for example with Google+) or removed by a hacker.
To check for broken links, simply go to Google Search Console and check for any errors relating to a 404 error page, which should be called “Not Found”. If there are any errors in this area, then find out why they have occurred and fix the problem before too many visitors notice the problem and leave your site forever.
Submit a Sitemap.xml to Search Engines
When you submit your sitemap to search engines, they will use it to help them understand what content is on each page of your site, so they can show those pages in their search results pages when people are searching for information about that topic in particular. The more relevant pages appear in search engine results, the better chance you have of getting traffic from them (and more visitors overall). To submit a Sitemap.xml file to Google, Yahoo!, and Bing today!
Install Google Analytics & Webmaster Tools
Google Analytics is an essential tool for tracking visitor behavior on your site and also helps you understand where visitors come from, what pages they tend to visit most often, etc. The other crucial piece of information that it gives you is where visitors drop off after clicking through from one page to another – this helps you optimize your content by showing which pages people aren't reading or clicking on as much as expected (or even reading at all!). Webmaster tools let you know if there are any issues with the content on your site, such as broken links or typos in the description field of your products/services, etc.
Test your forms
If you have a form on your website, make sure it works properly. If there is a place where someone can input their email address, make sure that the email address works. Also, make sure the form is not sending spam or junk emails to people that are not interested in your product or service. This is a must-do because you don’t want to make a mistake that can drive away traffic and business. You need to make sure that everything works as intended.
Create a custom 404 error page
If a visitor tries to navigate to a page that does not exist, he will see an error page instead of being redirected automatically to the correct page. This is important because it helps visitors understand that there was a problem with their request and this can be avoided in the future if proper steps are taken to prevent it from happening again.
Make sure all links are working
After testing all of your forms, make sure that when someone clicks on any button or link on your site, it takes them where they want to go on your site! If not, then you will need to fix it immediately! This is most likely happening because something went wrong while building out the site (for example an image file was uploaded incorrectly), but there are many other reasons why things could go wrong too.
Blog Posting to bring traffic
Blog posts are the number one way of bringing traffic to your new website. They can be used to drive traffic from social media platforms such as Facebook, Twitter, and Instagram, as well as from search engines such as Google and Yahoo. Blog posts work great for building a customer base and getting them to return to your site time and time again.
Review Your Content
Content on a new website is one of the most important things you can do, as it will help build trust in your brand and establish yourself as an authority in your industry. Before long, people will start to recognize your name and associate it with quality content that they can rely on. This increases their chances of coming back regularly which will increase both visibility and engagement with your brand.
Add UTM Parameters
Add UTM parameters to each page or post so that Google knows how many people are clicking on these pages. You can use these parameters within your post or page titles so that they can see exactly how many people have viewed this particular piece of content.
Prepare Your SEO Campaign
If your website is not optimized for search engines, then it won’t rank well in search results and will not attract many visitors.
The first step in optimizing your website for search engines is to use tools such as Google Analytics or Bing Webmaster Tools to track traffic and see where visitors come from. Then keyword research so that you can see what keywords people are using when they search for your business and what they are typing into the search bar.
Here are: 10 Important SEO Trends You Should Be Aware Of
You can then work on improving the content of your site so that it ranks higher than others who are using similar keywords.
Set up social media accounts
It’s important to establish a presence on social media websites like Facebook, Twitter, Pinterest, and LinkedIn as soon as possible because they offer opportunities for building brand recognition and customer engagement. Plus they provide instant access to a large audience of potential customers. Please feel free to contact our social media experts if you need help managing your social media handles.
Create a Plan for Ongoing Maintenance
A website doesn't stay up forever without being maintained, A website should be updated regularly so that visitors have the latest information about what you do, who you do it for, and how they can get in touch with you. This is an ongoing process and will require some time, effort, and thoughtfulness on your part. You should also have some sort of system in place so that updates are posted automatically or at least at regular intervals.
Also read: Consider These If You Want to Avoid Glitches or Technical Issues in Your App or Website
When your website launches, don't leave anything to chance. A host of things need to be done after launch, but most of them are easily completed within a day or two. It doesn't matter if you're a seasoned professional or launching your very first site, the above list will help get it off on the right foot. As you can see, there are a lot of "one-time" activities that need to be completed after a site goes live. And while these might not seem like the most exciting things to do, they are extremely important. So don't skip over them as soon as your site goes live; take time to review analytics and monitor traffic patterns in order to improve upon areas of concern.