Top Questions Business Leaders Ask Before Building a Mobile App

Many businesses develop mobile apps today. Asking the right questions before starting can save time, money, and help create a better app.

Highlights

• 70% of companies prioritize mobile apps to connect better with customers and improve operations.
• Businesses that plan features early cut app development delays by over 30%, saving costs.
• Apps developed for both iOS and Android effectively reach 95% of the global smartphone market.

Co-Founder

Harsh Abrol

4 min read

With Over 14 years of Experience in the IT Field, Helping Companies Optimise there Products for more Conversions

In today’s digital economy, businesses frequently use mobile apps to offer services, improve internal workflows, and boost communication with customers. However, developing a mobile app isn’t something to jump into without careful thought. For business leaders contemplating this step, asking the right questions before starting development is essential.

Whether your goal is to deliver an on-demand service or develop an app for internal use, this guide will walk you through the key questions every decision-maker should ask before beginning the custom app development process.

1. What Is the Main Purpose of the App?

Before contacting a mobile app development company, clarify why you need the app. What business problem will it solve? Is it for customer support, product sales, booking appointments, internal team use, or something else?

Being clear about the purpose helps prevent wasting time and money. A clear purpose guides the features you include, the platform you choose, and how the app will be used in everyday business.

2. Who Will Use the App?

The next key question is about your target audience. Who will download or use this app? Will it be your customers, employees, vendors, or another group?

Understanding your users aids in making informed choices about design, platform, and features. For example, a customer-facing app should be easy to use and visually attractive, whereas an app for employees might prioritise functionality over appearance.

3. What Features Do We Want?

Listing desired features early on helps you communicate clearly with the mobile app development team. You might want user logins, payment options, location tracking, live chat, push notifications, booking systems, or data analysis tools.

Make a list of essential features and optional extras. This helps you set priorities and stay within your budget.

4. Which Platforms Should We Target – Android, iOS, or Both?

Choosing between Android and iOS relies on your target audience. If most of your users are on iPhones, prioritise ios. If they prefer Android, then focus on Android. To reach everyone, consider developing for both platforms.

To build your app for both platforms, you will need to hire an Android app developer and an iOS app developer team or choose a company that can handle both. Keep in mind that developing for two platforms may take more time and cost.

5. What Is Our Budget?

Budget significantly influences how complex your app can be. Basic apps tend to be cheaper, while more advanced apps with additional features or integrations often need a larger budget.

Discuss your budget openly with your development partner. A trusted mobile app development company can suggest what is achievable within your price range. This helps prevent surprises later.

6. How Will the App Make Money?

Not every app needs to generate income, but if you want a return on your investment, you should plan your revenue model. Will your app be free with ads? Will you charge users to download it? Will there be in-app purchases or subscription options?

Planning helps your team develop the right system during custom app development, rather than trying to add it later.

7. Do We Need On-Demand Features?

If your app needs to provide services like food, rides, or cleaning, you will require on-demand app development features. These include GPS tracking, real-time updates, driver or service partner management, and payment systems.

Including these features might increase costs and extend timelines, but they are crucial for service-oriented apps. Be sure to mention them when talking to your developer.

8. What Timeline Are We Expecting?

You should have a realistic timeline in mind. Basic apps may take 2–3 months, while complex ones with many features might take 6 months or more.

If you need the app by a specific date, inform the development team early. Rushing the process can cause errors or missing features.

9. Who Will Handle App Maintenance and Updates?

After launch, each app requires updating and maintenance. Bugs must be fixed, new OS versions might necessitate code adjustments, and security patches are essential.

You should decide whether your internal team will handle this or if you’ll keep working with the mobile app development company for ongoing support. Make this part of your long-term plan from the outset.

10. What Data Will the App Collect and How Will We Store It?

Apps often collect user data such as name, email, location, payment information, or usage patterns. You need to ensure this data is collected and stored securely.

Ask about data storage, access controls, and how the development team manages privacy. This helps protect your business from legal issues and keeps your users safe.

11. Will We Need Integration with Existing Tools?

Many businesses use software like CRMs, ERPs, or third-party APIs. If your app needs to communicate with these systems, inform your developers early.

Integration features should be included in the initial custom app development plan to prevent issues later in the project. Also, verify whether these systems offer open APIs.

12. Should We Build a Web App or a Native Mobile App?

A native app is designed for a specific platform (such as Android or iOS), while a web app operates through a browser. Native apps tend to be faster and perform better offline but are generally more expensive.

Depending on your needs and budget, your mobile app development company can assist you in selecting the best option.

13. Who Will Own the App Code and IP Rights?

Before beginning the project, clarify who will own the final app, source code, and any assets created. This is particularly important if you hire an Android or iOS app developer from outside the company.

You should always sign a written agreement that states your full ownership over the final product.

14. How Will We Test the App Before Launch?

Testing is an essential part of any software project. Ask how testing will be handled — will there be functional testing, user testing, security checks, and performance assessments?

A responsible mobile app development company will incorporate testing into the project schedule and guide you through the results before launch.

15. How Will We Handle Feedback After Launch?

Users can provide feedback or report issues once the app is live. Do you have a plan to gather this input and act on it?

Some companies use tools to track bugs or gather suggestions. Others have a support team ready to assist. Be prepared to respond, especially during the early days after launching.

16. Do We Have a Marketing Plan for the App?

Even the best app won’t succeed without a solid marketing plan. You should consider how people will discover your app — through social media, website banners, emails, or paid advertisements.

Launch marketing should be part of your overall strategy so the app gets the attention it needs.

17. What Is the Plan for App Store Submission?

Each platform has rules and guidelines for publishing apps. Whether it’s the Google Play Store or Apple App Store, there are approval processes, icons, screenshots, descriptions, and permissions required.

When you hire an iOS app developer or Android experts, check if app submission is included in their services. It’s better if they assist with this, as errors could delay approval.

18. How Will We Track App Performance After Launch?

You need to understand how users are interacting with your app. Are they finishing purchases, getting stuck on a page, or leaving quickly? These metrics assist in making informed decisions.

Ask your developers to incorporate basic analytics tools. This will enable you to monitor key data from the beginning and make adjustments as needed.

19. Can We Scale the App Later?

You might want to add more features later, manage more users, or support new regions. Check if your app will be built in a way that allows for growth.

Good custom app development should use code structures that can handle added features or more users without needing a complete rewrite.

20. How Will We Ensure the App Meets All Legal Requirements?

Different countries and industries have varying laws regarding data use, security, payments, and user permissions. Ensure your app complies with these standards.

Ask your mobile app development partner about legal compliance. They should follow common standards and suggest ways to stay legally compliant.

Final Words

Building an app involves more than just having an idea. It requires careful thought, planning, and asking the right questions. The steps you take before writing the first line of code will save you time and money in the long run.

By asking the 20 questions listed above, business leaders can be confident they are beginning their app development journey with clear goals, solid information, and a realistic outlook.

Whether you’re considering on-demand app development, looking to hire an Android app developer, or planning to hire an iOS app developer, getting your answers upfront makes all the difference.

Choosing the right mobile app development company is only one part of the process. Knowing what to ask and why it matters prepares you for long-term success.

Build the Right Mobile App for Your Business with Digittrix

Digittrix provides mobile app development services for businesses looking to build practical, user-friendly mobile solutions. Our experienced team handles everything from simple apps to complex on-demand app development projects across different industries.

With over 14 years of hands-on experience, we’ve delivered a wide range of mobile solutions — including apps that use AI features, AR/VR, IoT connectivity, and blockchain systems. Whether your project is small or requires multiple advanced functions, we focus on every stage with clear communication and attention to detail.

Understanding your budget from the start is important. That’s why Digittrix supports you with honest advice, helping you plan your app project without unexpected costs — all while focusing on smooth use and real-world function.

If you're ready to begin your custom app development journey, call us at +91 8727000867 or email digittrix@gmail.com. We'll guide you through the process and help turn your ideas into a working mobile app that fits your goals.