Top Maritime CRM Solutions for Shipping & Logistics Companies

Find top maritime CRM solutions helping shipping and logistics firms manage clients, track shipments and simplify documentation for better operational flow and customer service.

Highlights

• 74% of logistics firms use CRM systems to improve customer communication.
• CRM adoption can increase sales by 29% and productivity by 34% in shipping firms.
• 91% of companies with 10+ employees use a CRM system for better relationship management.

Co-Founder

Vandana Abrol

5 min read

An enthusiastic developer and skilled business management expert with over a decade of experience in the field

In the shipping and logistics sector, maintaining good relationships with customers and managing operations efficiently is very important. Customer Relationship Management (CRM) systems help companies organize their customer data, track shipments, and keep communication clear. For maritime shipping and logistics companies, using a CRM system designed to meet their specific needs can make daily tasks easier and improve customer satisfaction.

This article looks at some popular CRM solutions suited for maritime companies and explains how custom CRM software can help businesses stay organized and competitive. We will also talk about why working with a CRM development company might be a good choice for creating a solution that fits your company’s unique workflow.

Why Shipping and Logistics Companies Need a CRM System

Shipping and logistics involve many moving parts — from booking shipments, managing documents, handling customs clearance, to tracking deliveries and invoices. Without a proper system to manage all this information, companies risk errors, delays, and poor customer service. Salesforce report shows 74% of logistics firms use CRM systems to improve customer communication.

A good CRM system helps by:

1. Organizing customer contacts and communication
2. Tracking shipments and delivery schedules.
3. Automating reminders and follow-ups.
4. Managing quotes, contracts, and invoices.
5. Providing a centralized place for data accessible to sales, operations, and customer support teams.

Many off-the-shelf CRM products offer general features, but maritime companies often need specific functions related to freight management, vessel tracking, or customs documentation. This is where a custom CRM system can be beneficial.

Benefits of Custom CRM Software for Maritime Companies

A custom CRM system is designed and developed specifically to meet the exact requirements of a business. For shipping and logistics companies, this means the software can include:

1. Integration with ports and customs databases
2. Tools to calculate freight rates automatically
3. Features for managing complex shipment routes and containers
4. Custom reporting formats aligned with maritime standards
5. Access control for different teams, such as sales, operations, and finance

Choosing custom CRM software development allows a company to avoid paying for features they don’t need while making sure the software fits their processes perfectly.

Moreover, working with a skilled CRM development company can help with ongoing support, updates, and adding new features as the business grows.

Popular CRM Solutions for Maritime and Logistics

Here are some CRM solutions commonly used by maritime and logistics companies. While some are general-purpose CRMs adapted to this sector, others are created specifically for shipping needs.

ShipMaster CRM

ShipMaster CRM is built specifically for freight forwarding and maritime logistics companies. It simplifies quote generation, cargo tracking, and customer interaction from one unified dashboard.

Key Highlights:

1. Centralized database for clients, vendors, and shipment history.
2. Integrated communication tools for real-time updates via email or SMS.
3. Automated reminders for important milestones, such as ETA or document deadlines.

ShipMaster helps maritime businesses stay proactive rather than reactive, enhancing customer loyalty and operational readiness.

Navisphere Connect

Navisphere Connect offers smart CRM functionality combined with logistics automation. Designed for global freight companies, it supports intermodal shipping workflows and compliance.

Key Highlights:

1. Interactive shipment tracking with customer login access.
2. Inbuilt KPI dashboard for service-level analytics.
3. Multilingual and multi currency support for international customers.

With Navisphere Connect, companies can reduce turnaround times and build trust by providing consistent updates and transparency.

PortBridge CRM

PortBridge CRM focuses on port operators and vessel agencies. It offers document control, customs clearance workflows, and customer communication tools.

Key Highlights:

1. Customizable workflow builder for complex clearance operations.
2. Secure document sharing with clients and port authorities.
3. Built-in rate calculator for port fees and shipping charges.

PortBridge CRM is ideal for agencies that handle multiple clients at busy terminals and need automation to reduce human error.

OceanTrack CRM

OceanTrack is developed for companies managing container fleets, chartering, and dry-bulk shipping. It merges CRM functionality with vessel tracking and client service history.

Key Highlights:

1. Real-time GPS integration for fleet location visibility.
2. The customer feedback loop is integrated into every job.
3. Automated report generation for shipping logs and inspections.

By combining CRM and fleet tracking, OceanTrack allows better visibility for both managers and clients, encouraging data-driven decisions.

LogiHarbor

LogiHarbor is a lightweight yet powerful CRM tool for small to mid-sized maritime firms. It specializes in streamlining customer onboarding, managing quotes, and document submissions.

Key Highlights:

1. Step-by-step shipment progress tracking for clients.
2. Quote templates tailored for FCL, LCL, or RO-RO services.
3. Secure cloud storage for bills of lading, invoices, and permits.

LogiHarbor suits businesses seeking digital transformation without overwhelming complexity or costly onboarding processes.

SeaPulse CRM

SeaPulse is a hybrid CRM and operations management tool built for oil tankers, LNG carriers, and offshore logistics companies.

Key Highlights:

1. Predictive maintenance alerts are integrated with client update systems.
2. Crisis communication module for delay or emergency notices.
3. Compliance logs for international maritime laws and audits.

Designed with high-risk, high-value cargo in mind, SeaPulse strengthens both customer trust and operational compliance.

HarborWave CRM

HarborWave is known for its focus on user experience and interface simplicity. It’s a favourite among marine freight brokers and B2B logistics firms.

Key Highlights:

1. Calendar-based scheduling of dock slots and crew meetings.
2. Role-based access for different internal departments.
3. Integration-ready with SAP, Oracle, and QuickBooks.

Its visual dashboard makes complex logistics workflows accessible to everyone in the organisation, from interns to executives.

BlueAnchor CRM

BlueAnchor is a scalable CRM solution ideal for multinational shipping corporations and NVOCCs. It supports everything from inquiry capture to post-delivery client follow-ups.

Key Highlights:

1. Custom modules for import/export clearance workflows.
2. AI-powered lead scoring for sales and customer conversion.
3. Seamless partner portal access for forwarders and carriers.

BlueAnchor strengthens global operations by keeping every stakeholder in the loop, reducing delays and improving accountability. HubSpot notes CRM adoption boosts sales by 29% and productivity by 34% in shipping firms.

Choosing the Right CRM Development Partner

When looking for a partner to develop a custom CRM system, it’s important to consider:

1. Experience in logistics or maritime software
2. Ability to understand your business processes and challenges
3. Capacity to provide ongoing support and training
4. Flexibility to update software as regulations or needs change
5. Strong data security practices to protect sensitive shipping data

A skilled CRM development company will not only build software but also act as an advisor on how technology can improve your operations.

How Custom CRM Software Development Helps in Shipping

When a company decides to develop custom CRM software, the development team works closely with the client to gather requirements, design workflows, and create features specific to maritime needs.

For example, the software might include:

1. Automatic freight quote calculations based on cargo type and destination
2. Integration with customs authorities to automate document submissions
3. Real-time updates on shipment status for customers and staff
4. Dashboards to monitor key performance indicators like delivery times and customer satisfaction
5. Mobile access for sales teams working in the field

This kind of customization makes it easier to handle complex logistics and maintain a clear view of operations. Grand View Research states that 91% of companies with 10+ employees use a CRM system regularly.

Advantages

Some of the main advantages that shipping companies gain by implementing or developing CRM software include:

1. Improved Customer Relationships: Easy tracking of customer orders, communications, and feedback helps deliver better service.
2. Reduced Errors: Automation of repetitive tasks like invoicing and document creation reduces mistakes that can cause delays or fines.
3. Faster Response Times: Access to real-time shipment data lets customer service teams quickly answer queries and resolve issues.
4. Better Data Management: A centralized CRM stores all customer and shipment data securely, making it easy to generate reports or audit trails.
5. Increased Productivity: By automating many manual processes, employees can focus on higher-value tasks like sales and customer engagement.

Additional Features to Look For in Maritime CRM Solutions

When assessing CRM options, companies may want to consider including the following features:

1. Multi-currency and multilingual support for global operations
2. Customizable workflows to match company-specific procedures
3. Integration with financial software for smooth invoicing and payments
4. Access control settings to protect sensitive customer or shipment data
5. Automated reminders and alerts for shipment milestones and document renewals
6. Data analytics and reporting tools for performance tracking

Including these features in a custom CRM system makes the software more useful and aligned with the company's business needs.

Final Words

For shipping and logistics companies, adopting a CRM system suited to their unique demands is more than just a technological upgrade. It is a practical step to organize workflows, communicate clearly with customers, and keep operations running smoothly.

Off-the-shelf CRM systems might work for some businesses, but those wanting a solution that matches their workflow and industry requirements often benefit most from custom CRM software development. Choosing the right CRM development company ensures the software will support the business today and grow with it in the future.

Build a Custom CRM System for Maritime and Logistics with Digittrix

In the competitive world of shipping and logistics, managing customer relationships and operational workflows efficiently is essential for sustained success. A custom CRM system designed specifically for maritime and logistics companies helps optimize operations, improve customer communication, and enable informed decisions that support business growth.

At Digittrix, we specialize in developing custom CRM systems tailored to the unique requirements of the shipping and logistics industry. With over 14 years of experience and a skilled team of developers, we assist businesses in simplifying shipment tracking, managing client interactions, and automating internal processes.

If you’re a shipping or logistics company seeking a custom CRM system to improve your operational efficiency and customer management, get in touch with our expert technical managers today. Call us at +91 8727000867 to discuss your needs.

For any questions or further information, write to us at digittrix@gmail.com. Let us support your maritime business with the best custom CRM software development solutions for 2025.