Designing a website or an application such as Brevo that has features that include sophisticated email marketing, automation, and CRM requires a lot of effort. As a new entrant in the market under the name Brevo which was previously called Sendinblue, it is prominent by a platform with extensive features that help manage campaigns, set up automations, and integrate CRM capabilities. The cost of constructing a platform with such a broad range of features, of course, depends on the complexity of features and the selected custom web development. It is about time that we look at the different factors that determine the prices of website or app development such as Brevo.
But let us first turn to see the constituent elements and the capabilities that the solution called Brevo offers before discussing the cost. This will enable us to scale the possible costs of having something similar as the one developed at Acme.
Brevo is an all-in-one marketing platform that offers the following key functionalities:
Email Marketing: The feature of creating and scheduling an email campaign as well as monitoring its results.
SMS Marketing: Carrying out SMS campaigns across the world.
Marketing Automation: Automating functional activities relating to the marketing processes.
CRM: Communicate, build, and maintain customer relations.
Chat and Inbox: Online support in the form of live calls and a universal inbox for customer support.
Analytics: Measurement of the specific results from the different campaigns as well as the marketing efficiencies.
If one wants to develop a website or an app with such features the process will go through the following stages:
It is also worth noting that there are a number of phases in the creation of any website or application such as Brevo. Each stage contributes to the overall cost:
Probably the most crucial condition in creating an app like Brevo or designing a website similar to it, is the detailed planning phase followed by research. This should involve the definition of the businesses’ needs, target customers, rivals, and the technologies required for the development.
Duration: 1-3 weeks
Cost: $1,000 to $5,000
This phase is usually carried out with the help of the development team and the client involved as well. Analyzing information thoroughly contributes to the identification of actual market needs and further development of the product which corresponds to the business objectives.
The user interface (UI)/ user experience (UX) design is of significant importance for the created platform’s both usability and effectiveness. That is why when designing an app, for instance, Brevo, there should be a way of integrating all functionalities like the various forms of dashboards, reports, and communication tools which must be easy to use by the users.
Duration: 2-6 weeks
Cost: $5,000 to $15,000
Good and attractive UI/UX design plays an important role in enhancing users’ experiences and has a direct link with retaining customers. This will require you to hire designers who appreciate how to create sleek integrated designs, good-looking layouts, and great transitions between the elements.
The development stage can be established as the creation of basic app functions which will further be improved. This phase will be the most consuming and might need app development services, especially for those with experience.
Front-End Development: The front end hence represents the actual touch of an application or website that the public uses. The front end is the part where coding using languages such as HTML, CSS, and JavaScript with the consideration of cross-device compatibility is done.
Duration: 4-8 weeks
Cost: $10,000 to $25,000
Back-End Development: The back end is in fact the core of any Web or mobile application. It deals with information handling, the back-end of servers, as well as the interaction with other systems. As you will see in the case of Brevo, an email and SMS marketing, automation, and CRM platform, excellent back-end development is vital.
Duration: 6-12 weeks
Cost: $15,000 to $40,000
For necessary tasks, the back end must be able to address many actions performed by the user and address data processing in addition to maintaining security for customer data. This means that due to the back-end development, the costs will be greatly determined by this aspect.
Integration of APIs and Third-Party Services: An example of a platform that depends on multiple third parties is Brevo and it includes third-party services are email service provider, a payment gateway, and cloud services. When these services are integrated it will increase both the amount of time and money required.
Cost: $5,000 to $15,000
After the development stage is done, there is always a need to conduct tests to test if the platform is well functioning or has any bugs. As we all know, testing contributes in confirming that the application is easy to use, it functions well on various devices and devices, and most importantly, it does not possess some key bugs.
Duration: 2-4 weeks
Cost: $5,000 to $10,000
Usability testing, performance testing, security testing, and device compatibility testing are some of the testing. A stringent quality check is required for an application such as Brevo that involves customers’ information and their transactions.
After testing is done on the application or site, the next step is to host the site on a live server or post the application on the app store. However, a constant update is necessary after the deployment to ensure the platform is functional, new enhancements are released, and its problems are solved.
Deployment Cost: $2,000 and $5,000.
Maintenance Cost: $1000 – $5000 per month
Maintenance involves general upgrades in software, integrating new features, correcting errors in the program, and making sure that security updates are well installed in the system.
The overall cost of building an app or website like Brevo depends on several critical factors:
The idea is that the more features you are going to integrate into the platform, the more elaborate the platform development will be. For instance, addition of the superior CRM, analytics, and automation workflows will result in an increase in development time and cost.
What are you creating, a website, or an application for mobile devices or both a website and application for mobile devices? The systematic development for all such platforms is quite expensive. For instance, the creation of a web application will be cheaper than the development of the two individual android and iOS applications. But if so, then the members involved in cross-platform development will do so with the view to minimizing the expenses involved.
Adapting the given app to certain business requirements, for instance, to install a new integration for the app or integrate it for more users, will be costly. Custom solutions are usually developed with specific industry in mind hence they are not cheap like standard products.
The security of data is especially important when it comes to enterprises like Brevo that deal with customers’ data. Implementing a secure storage system, data encryption and will also ensure GDPR compliance or any other regulation will be an added expense that will contribute to the development cost. Designing the building security features that meet legal necessities is the vital necessity for any reliable platform.
Considering all the development phases and factors involved, the total cost to develop a platform like Brevo can range from: Considering all the development phases and factors involved, the total cost to develop a platform like Brevo can range from:
Small-scale version: $30,000 to $50, 000
Mid-level platform with most features: $50,000 to $100,000.
High-end platform with advanced features: $100,000 to $200,000
Such a cost estimate involves; a plan, design, FE, BE, test, and implementation. The other cost is the maintenance cost which could be between thousand dollars to five thousand dollars a month depending on the type and size of the adopted platform.
Creating something like a Brevo website or Brevo app requires high investments in terms of money and time. The overall cost is affected by factors such as the degree of sophistication of the features, the expertise of the developers and the rates they charge, and after-development sustaining expenses. For your project to be a success, it is recommended to entrust your app development services to a reliable company that would be able to meet the needed standards of flexibility, security, and usability of the platform. By knowing these cost components, and preparing, you have an idea for creating Brevo, a comprehensive, one-stop-shop marketing tool for your users.
Developing an app like Brevo, which features email marketing, automation, and CRM capabilities, requires expertise and careful planning. Such an app should have a perfect user interface, advanced automation features, and real-time analytics. To ensure a user-friendly experience, it's essential to integrate smooth navigation, efficient data handling, and secure payment systems. If you're looking to create an app with these features, contact Digittrix.
Build your custom website and app with us! We are a leading custom mobile app and website development company with 14 years of experience and a team of expert developers at Digittrix.
If you’re unsure how to start developing an app, schedule an appointment or book a consultation today with our expert technical managers by calling +91 8727000867
or write to us at digittrix@gmail.com for any queries.
Written by Vandana Abrol
An enthusiastic developer and skilled business management expert with over a decade of experience in the field
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The cost of creating an app similar to Brevo will depend on the total features, the complexity of the application, and the cost of the developers’ team depending on the country they are located in. Small scale implementation may cost anything between $30,000 and $50,000 while a more complex implementation that has additional and improved characteristics related to expandability, among others, may cost between $50,000 and $200,000.
An app like Brevo should include some features like email marketing, SMS marketing, marketing automation, integration with CRM facilities, live chat services, and strict statistical reports. It is also important for the site to be user-friendly and the security of the data collected has to also be secure.
Technologies used in building apps like Brevo typically include front-end languages like HTML, CSS, JavaScript, and back-end technologies such as Python, Ruby, or Node.js. For mobile apps, frameworks like Flutter or React Native are popular choices.
The time it will take to come up with an app of such a nature as Brevo depends on the indicatives of the app in question. It usually takes between 4 to 6 months to build a starter app and between 8 to 12 months and even more for a full-fledged app with all features in the design, development, and testing processes.
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