How to Avoid Common Mistakes When Launching a Website

Launching a website requires meticulous planning to avoid pitfalls that can hinder performance and user engagement. Common mistakes include neglecting SEO, poor navigation, and lack of mobile optimization.

Highlights

• 75% of small business websites do not use analytics tools to track performance. (Source: Fresh Sparks)
• Over 25% of users abandon a site if it takes more than three seconds to load. (Source: Articulate Marketing)
• Cluttered pages with too many elements can decrease conversion rates by up to 95%. (Source: Macu Studio)

Co-Founder

Vandana Abrol

5 min read

An enthusiastic developer and skilled business management expert with over a decade of experience in the field

Building a website is an interesting but difficult task. Whenever one is launching a project, no matter if it is for a business establishment, a personal project, or an online shop, various methods have to be launched, which require a lot of planning. However, there are multiple errors made in this process that can lead to inability, costly mistakes and disappointed users. Just as we have seen many challenges that can affect the smooth launch of a product, it is also important to point out there are mistakes that could be avoided. This article will explain to you more about the most used mistakes likely to happen and the way to avoid them while creating your site.

Clear Purpose and Goals

One of the most common mistakes people make is not having a clear purpose and goal for the website. Before starting website development, need to understand the purpose of your site and its niche

ASK yourself

1. What do I want my website to achieve?
2. Who is my target audience?
3. What action do I want visitors to take?

If these questions are not answered, your website can look messy and difficult for visitors to guide. Clear goals make one see that every part on site supports the vision and only the requirements are included.

Ignoring User Experience (UX)

UX stands for user experience and deals with how users or visitors experience your website. If your website is not easy to understand, slow to load, or has a confusing interface, visitors will likely leave without tracing any content. This can be harmful towards your business or your website.

Make sure your site

1. Loads quickly
2. Is easy to navigate
3. Works well on all devices (mobile, tablet, desktop)

Sites, such as Google Page Speed test, can help you understand how well your site performs on various types of devices.

Not Optimizing for Mobile Devices

As users increasingly visit sites on mobile devices. If your website looks good on a desktop, except mobile, you are missing out on a large audience. Responsive web design makes sure your website adjusts automatically to fit any screen size, providing a consistent experience.

Check your site on different devices to know how your navigation, images and texts look on small screens. To give an example, the usage of design, which should be modified for any screen automatically, is one of the essential parts of modern web development services

Skipping Content Planning

The content you post on your website is as important as the looks of it. However, it is incredible to see that there is a common trend where many people pay attention to the design and overlook the content. Without useful, relevant content, visitors won’t stay long or come back.

Plan out your website content in advance

1. Think about the pages you need (Home, About, Services, Contact, etc.)
2. Make sure your content is well-organized and easy to read
3. Avoid massive users with too much text on a single page
4. Use clear headlines and subheadings to break up content

Furthermore, you might also bring in new content, and add a blog or resources section of the site to continue to add updates.

Overloading with Features

Sometimes, people want to include too many features on their website, such as animations, pop-ups, or complex functionality. Even though might be cool to have a lot of options, that just makes users confused or the site is simply too slow.

Rather than overloading your website with multiple features, focus on simplicity and ease of use. Keep the design clean and avoid unnecessary elements that might distract users.

Not Considering SEO

Search engine optimization (SEO) is what helps your website seem in search engine results. Many people forget to include SEO techniques when establishing a site, leading to poor search rankings and little organic traffic.

To avoid this, make sure that you:

1. Use relevant keywords in your content
2. Write unique meta descriptions and titles for each page
3. Optimize images with proper alt text
4. Make sure your URLs are clear and explanatory without underscore ' _ ' in between URL names, recommended to use only ' - '

To attract more visitors in the long run, investing in SEO during the development process is very important.

Poor Website Speed

If your website takes more time to load, users will leave before they even see your content. A slow website can prevent users and harm your search engine rankings.

You can avoid this by

1. Avoid Large Image Sizes and use the .webp format Image rather than .png .jpg or.gif
2. Using Cloud servers like AWS, Digitalocean or Linode
3. Minimizing the use of heavy javascript or ajax and CSS, is recommended to use one minimized version of CSS and js

A fast website not only keeps users satisfied but also increases your chances of ranking higher on search engines.

Ignoring Security

Security should always be of major concern when launching a website, specifically if it concerns collecting personal information or processing transactions. Ignoring security puts your site at risk of getting attacked or breaking, which can damage your reputation and lead to legal issues.

Some key steps to take include

1. Using SSL certificates to encrypt data
2. Hire an IT guy to look into SQL injections or Code leakages
3. Implementing strong Passwords and Multi-factor authentication

If you want web design services, or you want to develop a site that requires users to input personal details, then you should take these measures as mandatory.

Not Testing the Website Properly

One of the biggest mistakes people make is not testing their newly built website before opening it for the public to see. It comes down to a simple guide every part of the website from the back end to the front end, must be properly tested by QA(Quality Assurance)

Before launching, test the following:

1. Links: Make sure all links work and lead to the correct pages
2. Forms: Make Sure forms are functioning and sending data properly
3. Page Load Speed: Test how fast your site loads on different devices
4. Compatibility: Check how your site appears on different browsers (Chrome, Firefox, Safari, etc.)

Confirming that you have tested the website to avoid future problems and give users a better experience.

Forgetting to Include Clear Calls to Action (CTAs)

A call to action (CTA) lets the users know what action to take next whether it be to subscribe to a newsletter, get more information or buy a product. Without clear CTAs, users may not understand how to connect with your site or what actions to take.

Your CTA should:

1. Be effortless to find and read
2. Use clear language like "Sign Up" "Contact Us" or "Chat with us"
3. Be placed in strategic locations, such as at the end of a page or within key sections

However, well-developed business calls-to-action help users and improve website efficiency.

Not Choosing the Right Hosting Provider

To host the website you have to be very careful because the choice of hosting provider will impact your site a lot. Others prefer minimal hosting plans, which often result in slow loading times, poor security, and much downtime.

This is an important factor because you will be selecting from many web hosting services in the market and some of them will not suit the needs of your company or organization. Consider factors such as customer help, security, and flexibility when selecting your provider.

A good hosting provider also guarantees that your website runs optimally and possibly better than when it was first hosted.

Ignoring Analytics

Many people dont track the website traffic, behaviour and engagement using analytics tools. This being the case, if you do not have this data you cannot tell how your website is processed or even the areas you need to increase.

Set up analytics tools such as Google Analytics to track your users. This will allow you to:

1. Understand how people are finding your website
2. Check which pages are the most popular
3. Identify areas where users are dropping off
4. Make data-driven decisions to improve your site

Checking your website performance regularly can help you make critical adjustments to expand user experience.

Using Low-Quality Images

Images are an important factor in affecting the outlook of a website. However, low-quality or not optimized images can harm the overall impression of your site and slow down its performance.

Make sure to:

1. Use high-resolution images that match your website’s design
2. Optimize images by reducing their file size to improve loading speed
3. Use relevant images that align with your content

By choosing suitable images and optimizing them for the Web, you can make both the aesthetic and functionality of your site further developed.

Forgetting to Set Up Backups

Imagine launching your website, and then it crashes, or any other technical issue. The risks present include that if you do not have backups then your content and settings are in a helpless situation. Generally, people do not plan on backups, and their websites could be at risk in case of a disaster.

This can be prevented by employing the services of a good backup service or plugin that backs up your site frequently. That way, if something wrong happens then you will be able to recover it from the backup you have of the site.

Overcomplicating the Design

While a visually appealing website is important, overly complicated designs can confuse and complicate usability. Simple, clean designs are often more useful and user-friendly.

To avoid this mistake:

1. Stick to a consistent color scheme and font style
2. Limit the number of elements on each page
3. Use white space effectively to make content easier to read

A straightforward design helps users on track of what is relevant and lets everyone get to where they want to go on your site.

Final Words

Launching a website needs a lot of planning and consideration. The challenge is that such pitfalls can be hard to avoid, which is why it's crucial to prevent them to provide a good user experience. Don’t forget the importance of user experience and working on speed and security while focusing on content and design as well as SEO. In this way, you’ll develop a website that is both practical as well as interesting for clients. If you have employed the services of a web development company or you are developing your site on your own, these tips will guide you and ensure you dont fall short of the ideal start.

At DIGITTRIX, we ensure to avoid common mistakes during website development.With Over, 14 years of Experience and 1000s of Project Delivered to Client Servers

We Can help you in Website Development by keeping in mind not to follow Common Errors that 90% of IT Companies do

If you're interested in building a Website but are unsure how to start, schedule a consultation today with our co-founder by sending a WhatsApp message here at +91 8727000867

You can also write to us with your queries at digittrix@gmail.com