10 Technical SEO Fixes Every Shopify Store Needs

Fast-loading sites attract more clicks, views, confidence, and higher rankings. Simple technical SEO fixes help your store grow and stay strong online worldwide.

Highlights

• Pages loading in under 2 seconds see 53% higher sales and longer user visits globally.
• Over 70% of shoppers leave when checkout pages take longer than 3 seconds to load.
• About 68% of mobile users spend more time on faster websites with clear product information.

Co-Founder

Vandana Abrol

5 min read

An enthusiastic developer and skilled business management expert with over a decade of experience in the field

A Shopify store might have attractive products, strong marketing, and good visuals, but without proper technical SEO, it can struggle to gain visibility on search engines. Technical SEO concentrates on how well your Shopify store is built and how easily search engines can crawl and understand your pages. This article provides straightforward and concise explanations of 10 essential technical SEO fixes that every Shopify store should implement. You don't need to be a developer or an expert to follow these steps, but they can help your store perform better in search rankings and enhance user experience.

1. Improve Site Speed

Site speed is a key factor in technical SEO. Visitors expect pages to load quickly, especially when shopping. If your pages take longer than three seconds to load, many users might leave without making a purchase.

How to fix it:

1. Use compressed images without losing quality.
2. Avoid using unnecessary things that slow down your store.
3. Use a fast and clean Shopify theme.
4. Enable browser caching.

Google favors faster websites. A quick-loading Shopify store offers a better user experience and increases the likelihood of higher rankings. If you're working with a custom Shopify web development team, ensure they prioritize speed optimization. You can also hire Shopify developer professionals to help optimize your theme code and reduce load times.

2. Fix Broken Links and 404 Errors

Broken links and 404 pages send negative signals to Google. They interrupt the shopping experience and make your site less reliable and trustworthy.

How to fix it:

1. Use tools like Google Search Console to find broken links.
2. Redirect old pages to new ones using 301 redirects.
3. Update internal links when you change a page URL.

Ensure all important pages, like product pages, category pages, and blogs, load correctly. Fixing broken links helps search engines crawl your site smoothly and helps visitors find what they are looking for.

3. Optimize Your Site’s URL Structure

URL structure plays a crucial role in technical SEO. Clear and meaningful URLs help search engines grasp your content more effectively.

Good Shopify URL example: www.store.com/products/red-woolen-scarf
Bad URL example: www.store.com/p12345?ref=110

Best practices:

1. Use keywords that explain the page.
2. Keep URLs short and simple.
3. Avoid unnecessary numbers and symbols.

Using keyword-friendly URLs improves clarity and search engine optimization visibility. When working on Shopify website development, ask the experts to establish correct URL formats for product, collection, and blog pages.

4. Add and Improve XML Sitemap

An XML sitemap helps search engines find and read the pages on your Shopify store. It functions like a map that shows Google which pages are most important.

Shopify automatically generates a sitemap, but there are some steps to enhance it:

How to improve it:

1. Remove pages you don’t want to rank, like cart or internal pages.
2. Keep your sitemap clean by removing old URLs.
3. Submit your sitemap to Google Search Console.

A correct sitemap aids faster indexing and enhances search visibility.

5. Fix Duplicate Content Issues

Duplicate content confuses search engines because they can't determine which version of the page is correct. This can harm your SEO rankings.

Common causes of duplicate content in Shopify:

1. Product pages with the same content.
2. Filtered and sorted versions of the same page.
3. Same content in multiple categories.

How to fix it:

1. Use canonical tags (Shopify supports this by default).
2. Write unique product descriptions.
3. Avoid copying content from manufacturers or other websites.

A good Shopify web development company can help you properly configure canonical tags and prevent duplication. These fixes assist in maintaining unique, high-quality content across your online presence store.

6. Make Your Shopify Store Mobile-Friendly

Today, more than half of online shoppers use mobile phones. A website that looks good and works properly on mobile devices can bring better results.

Steps to make your site mobile-friendly:

1. Use mobile-friendly themes.
2. Make sure buttons and menus are easy to click.
3. Use a readable font size.
4. Test your store using Google’s Mobile-Friendly Test.

If you are building a shopping website, make sure it is compatible with desktop and mobile phones. A website that works well on mobile devices directly improves search performance and user satisfaction.

7. Optimize Schema Markup for Rich Results

Schema markup helps search engines understand your website better. For Shopify stores, schema can show product prices, ratings, stock status, and reviews directly in Google results. These are called rich snippets.

How to apply schema:

1. Use product schema for individual product pages.
2. Add review schema to highlight customer reviews.
3. Use the FAQ schema on relevant pages.
4. Test schema using Google’s Structured Data Testing Tool.

Schema markup does not instantly change ranking, but it improves visibility on search results and increases clicks from users.

8. Improve Internal Linking

Internal linking means connecting one page of your website to another. It helps both visitors and search engines understand your site structure.

Benefits of internal linking:

1. Helps users find similar or related products.
2. Helps search engines understand page importance.
3. Distributes page value across your website.

Where to use internal links:

1. Product pages linking to category pages.
2. Blog posts linking to related products.
3. Home page linking to top collections.

A good internal linking strategy helps keep users engaged and helps search engines index your store more effectively.

9. Secure Your Website with HTTPS

A secure website ranks higher on Google than a non-secure one. Shopify provides SSL certificates by default, but you must verify if all pages are correctly using them HTTPS.

Why HTTPS matters:

1. Protects users’ data and payment information.
2. Builds customer trust.
3. Helps in search engine ranking.

Make sure internal links, image URLs, scripts, and stylesheets are not using HTTP versions. Mixed content errors can cause your website to appear insecure or experience loading issues unsafe.

10. Optimize for Core Web Vitals

Core Web Vitals are a group of user experience metrics introduced by Google. They assess how quickly your shop loads, how soon users can interact, and how stable the page layout is.

Main Core Web Vitals:

1. Largest Contentful Paint (LCP): Time taken for main content to load.
2. First Input Delay (FID): Time taken for the website to respond after user interaction.
3. Cumulative Layout Shift (CLS): Measures how much the page layout shifts during loading.

How to improve Core Web Vitals:

1. Compress and resize images.
2. Use lazy loading.
3. Remove unnecessary scripts.
4. Minimize CSS and JavaScript.

Better Core Web Vitals scores can greatly enhance search performance and user satisfaction. Businesses involved in custom Shopify web development should focus on optimizing these metrics from the beginning.

Bonus Tip: SEO and Shopify

While additional features can be helpful, adding too many third-party tools or integrations can slow down your Shopify store and harm technical SEO. Always opt for trusted, lightweight solutions that are optimized for performance.

Many businesses offering Shopify web development also provide performance-checked custom solutions. Before adding any external feature, assess whether it includes heavy scripts, unnecessary tracking codes, or affects loading speed. If a feature introduces excess code, you can consult professional Shopify developer experts to clean and optimize the implementation.

In some cases, you might not need external tools at all. A Shopify web development company can create custom functionalities directly within your theme’s structure, which keeps the website faster and more efficient stable.

Final Words

Technical SEO plays a key role in the long-term success of a Shopify store. These 10 fixes are simple and can be implemented gradually. You don’t need advanced coding skills to improve site speed, mobile performance, or fix duplicate content issues. All you need is to make small improvements that help search engines read and understand your store better clearly.

Whether you are just starting your store or already selling products, technical SEO can improve your Shopify site's performance and help you reach more users. Choosing expert support for custom Shopify web development or general website upgrades can also help you avoid common SEO mistakes and grow your online business effectively.

Build Custom Shopify Solutions with Digittrix

In 2025, customer retention will be one of the key success factors for Shopify stores. Custom-built Shopify solutions can help store owners analyze buyer behavior, run loyalty programs, and simplify daily management tasks.

Digittrix is a trusted provider of custom Shopify web and app development services with over 14 years of experience. Our team creates simple, practical, and user-friendly Shopify solutions that simplify managing customer relationships, tracking purchase patterns, personalizing communication, and organizing online stores operations.

If your Shopify store needs loyalty features, post-purchase communication setup, CRM integrations, or customer activity tracking, Digittrix can help develop features that focus on real business results.

To begin, contact Digittrix at +91 8727000867 or email digittrix@gmail.com to get a custom-built Shopify solution that improves retention and supports long-term eCommerce growth.